Bill Sikes in ‘Oliver Twist’ Essay

This device is important as it helps with the presentation of Bill Sikes, as it emphasises the different actions which he carries out when killing Nancy, it suggests how determined he is on expressing his anger and asserting his authority. One of the last lines which Sikes says to Nancy is â€Å"You know you she-devil†, this illustrates his anger and through the little words which he says, what Sikes does say is of importance, because it is spoken in such a concise manner. Dickens also presents in this extract, as Sikes walks into the room where Nancy is, Nancy who appears to be in a situation where, she is pleading him to spare her life. She says to Sikes â€Å"Then spare my life†¦Ã¢â‚¬  which implies how desperate she is, and how Sikes has the upper hand in this situation, in the text. The use of the word â€Å"cried† from the original extract further suggests the urgency in her voice as she tries to justify her actions to Sikes, who has already gone in to the room, with the intent to kill Nancy. Both the use of few lines and the pleading of Nancy are replicated somewhat in the film adaptation; however Nancy does not have the opportunity to explain and justify her actions in the film adaptation. The film uses various camera angles as a device, for example a low angle shot for Sikes, to make him appear more powerful in the situation, and the high angle shot for Nancy, suggesting she is vulnerable and weak. There is a point of view shot, immediately after Sikes has realised he has killed Nancy to suggest the realisation of his own actions, and it helps to see what has happened from the character’s viewpoint. The use of music is another device within the film adaptation used to present the character of Bill Sikes, which can clearly not be included in the original text. There is no initial audio, as the absence of music, the silence, suggests the great anger which Sikes is feeling. The music is mainly diegetic, quite silent, as it includes sounds of breathing and movement and so on. During the period after Nancy is killed, soft music is played, with no lyrics to suggest it is quite sad, and also implying there is very little to say as Nancy has been killed. Therefore there have been a number of devices which have been used with the character of Bill Sikes in ‘Oliver Twist’, some which have been included in both the original text and film adaptation, such as the choice of giving a small number of lines to Sikes. However there have been some devices, from the filmmaker’s craft, which can only be used in a film, which include the camera angles and music.

Quick Summary Essay

Maru is definitely not likeable but then again most real life leaders are not. Leaders portrayed in literature, movies tend to be likeable because the writer wants to champion some idea using that character. In this case, I don’t think Bessie head necessarily wanted us to like Maru or feel warm fuzzies about Margaret finally ending up with Maru( and not Moleka). She was driving the point home that the reality of overcoming prejudice takes more than inviting one’s servants to the dinner table and eating from the same fork. Maru has to literally create a new society and he hand-picks those that he deems to be worthy of being citizens of such a society and also those who have characters that would make a good foundation for such a society. Those that thrive in the existing society – such as Moleka, Dikeledi – are left in the old society. He even connives to get Moleka and Dikeledi together because they are some of the best at what they do in that society. All the unsavoury characters such as all the women who were after Maru’s position, all the bigots who looked down upon Margaret, the nurses who refused to wash the body of the dead â€Å"Masarwa† women – all of them are left behind in the old society.  the missionary Margaret Cadmore eventually leaves; the goat and her kid leave the village of abuse and go and live with Margaret; the bus driver that transports Margaret into the prejudiced society places Margaret in the â€Å"good hands† of mistress Dikeledi and then he leaves with the bus; Maru is the next in line to be king but he can’t rule such a society – his dreams are bigger than their prejudices so he also leaves and he takes with him the few candidates that would be good seed for cultivating a new just society. That is also why he is constantly plagued by the fact that he can never know if his decision to take Margaret away from Moleka was the right decision. He can only let time tell which seeds will grow and which ones will not. He loves Margaret but he is never sure if his love was the greater one – the better one – the one that does not lead to the destruction of the one character that is untainted by the warped society. as sure as he is of himself and his vision, he still cannot see the picture from the point of view of universe†¦..  i. e. why are there men like Moleka, why are there men like Maru, why do even the purest of women still get attracted to men like Moleka. Remember Margaret’s first encounter with Moleka is not exactly a rosy walk in the park†¦why is there women who scheme for social position, why is it that men such as Maru have to trick women into marrying them. why are people like Dikeledi quite happy to accept the way things are even tho ugh they see the prejudices as clearly as Maru, et cetera – hence his recurring nightmare. When we are introduced to moleka, it is clear that he thrives in that society. When we are introduced to Dikeledi, it is also clear that she embraces her positions in that society – and the only men that is good enough for her is Moleka. when we are introduced to Maru, he is not liked by his servants. Margaret has troubled introduction to the world. Moleka and Dikeledi belong and thrive in the current system. Maru and Margaret do not thrive in that system. So do Maru and Margaret stick around and accept the death plots and prejudice? So, I like Maru as a character because in the end, he actually makes a stand against the whole village, he challenges Moleka to come after him if his love is really superior – alas, Moleka chooses the here and now. So, Maru is not by any means perfect but then again Moleka is not exactly a saint either. Maru chooses the future without prejudice in a new society. Moleka chooses the current society with all its flaws. i think it is a misconception to think that Bessie head meant this to be a fairy tale. This story is very close to reality. There are no happy solutions to fighting injustice, prejudice and other such vices. The overcoming of such only is attained by those who are strong enough to make tough decisions even when those decisions are unpopular. Would Moleka really have left his womanizing ways and settled for a woman who didn’t care about social status? †¦Ã¢â‚¬ ¦if Bessie head had ended the story with Moleka and Margaret together then it would have been a fairy tale

World civilizations Essay Example | Topics and Well Written Essays - 1250 words

World civilizations - Essay Example The first crusade lasted between 1095 and 1291. Pope Urban officially launched the first crusade in France. The focus was to aid those Christians living in the East. Pope Urban II told the people in France that the Muslim Turks were torturing and oppressing Christian pilgrims visiting Jerusalem and other holy lands. As a result, he appealed to the Knights to fight for their religious city. During the crusade, the absolution of sin and eternal life was promised to the people who also hoped to attain wealth and land in the East. With the endorsement of the Byzantine emperor and guided by the Armenian Christians, the knights walked from Syria and Turkey to Jerusalem. The first crusade focused to retake and recapture Jerusalem. The Muslims had captured the city of Jerusalem in 1076. Muslim soldiers oppressed and tortured any Christian who wanted to go to Jerusalem. This cruel treatment angered Christian. This prompted Pope Urban II to declare war against Muslims (Pomeranz et al, 2010). Many Christians at that time were determined to reclaim Jerusalem because of their faith and drive Muslims out of the city with all means. Some Christians understood that they had sinned before God and therefore, going to war with Muslims, God would forgive their sins. Pope Urban II had informed Christians that in case they died in the war, they would go to heaven because they were struggling and fighting for God. Crusaders who went to Jerusalem were exempted from paying taxes; therefore, they were determined to go to war so that the church would guard them. In addition, Christians thought that by going to war to recapture Jerusalem, they would claim wealth that they thought existed in the city of Jerusalem. The Byzantine emperor appealed to the papacy and western Christendom to come to rescue of Constantinople by staging a revolt or crusade that would free the city of Jerusalem from the Muslims. In addition, Christians

Japanese cultural analysis Research Paper Example | Topics and Well Written Essays - 3000 words

Japanese cultural analysis - Research Paper Example Undertaking cultural and economic analysis is extremely beneficial for decision making be it at company level or at national levels. Without a vivid cultural and economic analysis in place, it becomes very difficult to know more about a particular place in question. To this effect, this write-up was undertaken to bring to light, the cultural analysis of Japan. Areas that have been looked at include geographical setting, social institutions and education. In terms of culture, Japan has a long adhered system of practices, which are important for every investor who wishes to enter Japan to know and learn to adhere to. This way, can be a future of promising prosperity for the investor. II. Introduction Cultural analysis is explained to be the use of qualitative research methods to identify â€Å"the applied analysis of cultural phenomenon, often including advertising and media products, in order to provide context for a client's business or insight into a market† (Association for Qualitative Research, 2010). By the use of the term qualitative research method, this that cultural analysis is conducted based on certain defined principles of publicly available data. Not withstanding this, a researcher may also conduct cultural analysis by the use of field related research methods such as interview (Association for Qualitative Research, 2010). In this context, much of the analysis was based on publicly available data and the most vital cultural analysis information on Japan comes to rest on three major areas. III. Country’s History (Brief) The first area of cultural analysis concern for Japan has to do with what the Gerson Lehrman Group, Inc (2011) puts it as the Confucian dynamism. â€Å"In practical terms Confucianism refers to a long-term versus a short-term orientation in life† (Hofstede, pg. 164). The Gerson Lehrman Group, Inc argues that Japan upholds the long-term orientation as against short-term orientation. Clark (2005) explains that count ries that have the long-term orientation revolve on the axis of â€Å"persistence (perseverance), ordering relationships by status, thrift and having a sense of shame.† Generally, policy makers of such countries focus on future generations rather than the present generation though it does not neglect the present generation altogether. To this end, Japan as a long-term oriented country invests so much in education since education has a long-term positive effect on the fortunes of the country. Against this backdrop, it can be said that kikki.k has a great advantage venturing into Japan. With reference to the products of kikki.k, it is clear the products have greater relation with education. This means that with a well marketing strategy, the company can dominate the stationery industry in the Japan. IV. Geographical Setting A. Location Viewed from the geographic coordinate system, Japan can be said to be 36 ° north of the equator and 138 ° east of the Prime Meridian. Japan is made up of thousands of islands, among which Honshu, Hokkaido, Kyushu and Shikoku are the four largest. Japan shares border and are the closest neighbors are Russia, China and Korea. B. Climate Due to the presence of the three thousand islands in Japan, Japan’s climate is not the same everywhere. However on the average, there are four seasons which are summer, winter, spring and autumn. C. Topography According to the Encyclopedia of the World (2011), there islands which stretches from Southeast Asia to the Aleutian Islands. 75% of land in Japan is covered with mountain. Landforms are steep and rugged. The is the presence of two principal mountain ranges, which are the Hida (or Japan Alps) and the Akaishi mountains. Among the many mountains, twenty-five have peaks of over 3,000 m (9,800 ft), among which the highest is Mt. Fuji (Fuji-san), which stands at 3,776 m (12,388 ft). There are 265 volcanoes in Japan among which 20 remain active. An average of 1,5000 minor shocks of earthquake occurs yearly. There are few and small plains which only about 29% of the

Gay-lesbian should allowed to become foster parents or adopted Personal Statement

Gay-lesbian should allowed to become foster parents or adopted - Personal Statement Example Allowing gay-lesbian adoption helps in two main ways i.e. it enables the state to reduce the amount of tax payers money used to support this system and also gives the child a chance to grow up in a family where he or she is loved. In this context, the child acquires the right to inheritance thereby guaranteeing him a brighter future than that which he could have under the system. It is important to note that in a year such as 2000, the US government spent approximately $20 billion to support the program, money which could have been spent on other important sectors such as provision of quality healthcare (Shirk 45). A significant number of children in the child welfare system come from families which administered torture and discrimination to them maybe due to disability or other types of health defects. As such, they feel rejected by the society and therefore would do anything only to make them feel loved. Having undergone the same predicaments in a society that tends to shun same se x relationships, gay couples are in a better position to understand these children and offer them emotional support based on their first hand experiences (Hicks 27). It is therefore not a wonder to find such children excelling much more than those adopted by heterosexual couples.

Software Engineering Testing tools Research Paper

Software Engineering Testing tools - Research Paper Example This research aims to evaluate and present software engineering testing tools. There are numerous software engineering testing tools available today. Many of these tools have come to be adopted and utilized as solutions to the rising demand for assurance of software quality in the software engineering industry. Within the past decade, there has been a steady increase in black-box testing techniques which are generally called model-based testing (MBT) techniques. This steady increase in black-box testing techniques may be due to the growing popularity of object orientation and modeling in software engineering. Model based testing is a general term used to indicate that a particular testing approach bases common testing tasks (like test result evaluation and test case generation) on a model of the application that is being tested. Engineering software is usually implemented in critical applications, and so improper testing can result in errors that may have severe outcomes that may cau se huge losses. In spite of the inherent limitations, software testing is an integral part of software development. It is usual for more than half of the software development time to be spent on testing the software, and this entails a critical process of selection. The Software engineering testing tools in use today are unreliable largely due to their misuse in development, as a result of poor selection Testing Purposes Testing of engineering software can be broadly deployed in various phases of the software development cycle. Testing of software involves a process of verification and validation of software programs or applications to ensure that the software is functioning as expected, and meets the technical and business requirements that the designers had in mind when designing and developing the software. Software testing is also aimed at identifying important errors, flaws or defects, in software programs that have to be corrected. (Hetzel, William C., 1988) During test planni ng it must be decided what to view as an important defect, through the reviewing of the design requirements and documents. In a broader view, we may start to question the utmost purpose of testing. Why do we need more effective testing methods anyway, since finding defects and removing the defects does not necessarily lead to better quality? The value to be derived from engineering software testing is that such tests go far beyond doing tests about the underlying code. Such activities also involve an examination of the functional behavior of

Role of the media in U.S Essay Example | Topics and Well Written Essays - 500 words

Role of the media in U.S - Essay Example The responsibility of the media is to inform the public regarding the candidate’s stance on policy but exclusive, personal interviews are allocated to journalists who are viewed by the candidate as non-confrontational and non-threatening. Because of this, the media, again, becomes the unwitting instrument of its source. The unfortunate economic truth is that the journalist who gets the story keeps their job while the one with integrity, who won’t compromise their ethics by pandering to the politician but does not get the story does not receive a paycheck for long, at least in this profession. Another financial reality is that media organizations â€Å"cannot afford to have reporters and cameras at all locations and so economics dictates that they concentrate their resources where significant news often occurs† (Chomsky, 1989: 18). The media also utilizes corporations and trade groups to provide stories because they are considered credible sources due to their pre stige and status. The government and corporations alike exert much time and effort to accommodate the media so as to sustain their status as primary sources.

WA 7 Essay Example | Topics and Well Written Essays - 1750 words

WA 7 - Essay Example The J- curve increases exponentially, reaches a maximum and then suddenly crashes to zero. J- curves are commonly seen in organisms that have very short life spans, and after laying eggs they die. The next generation of organisms that hatch from these eggs again follow a J- curve trend. Flies, mosquitoes are examples that exhibit this behavior. S- curves are seen in bigger animals such as mammals. The population grows steadily until it reaches stability. At this point the ecosystem is said to be in its carrying capacity. The environmental resistance hinders uncontrolled growth in these animals. A. Competitive exclusion principle states that two species cannot exist together when they compete for the same resource. When this happens, either the more dominating species pushes out the other species, or the docile species undergoes a shift and moves onto some other resource. A. Owls are predators on the top of the food chain in the ecosystems where they thrive. Hence any distress in the bottom of the food chain is reflected in the owl’s population. The majority of ecosystem which includes grasses, rodents and other small animals on which owls depend upon can be effectively studied by monitoring owls. A. Mutualism and commensalism are forms of symbiosis, where two organisms live in association with each other. In mutualism both the organisms are benefitted by associating, whereas in commensalism, one organism is benefited while the other is nether neither harmed nor benefitted A. Zero population growth rate is virtually impossible because, to achieve it the birth and death rates have to be exactly the same. However the growth rate can be close to zero over a long period of time. A. The age structure diagram is affected by the birth and death rates of a population. Also the relative proportion of males and females in the population shapes it. The mortality rates at different cohorts affect the abundance of population in that cohort. 11. Is the clapper

American History Essay Example | Topics and Well Written Essays - 1500 words

American History - Essay Example atural resources to initiate industrial revolution, the entire process did not receive much success mainly due to problems of transportation, in the second half, diversification among laborers, their respective demands, socio-cultural factors of their existence and presence of abundant population, willing to give labor, did not provide sufficient scope to labor movements and evolve of socialism in the American context. Stanley L. Engerman and Robert E. Gallman while genealogically discussing the history of industrialization in the United States has attempted to reflect upon the reasons that prevented industrial revolution from taking a flourish in the early 19th century: â€Å"The future of the American economy in the years of the revolutionary war and the achievement of independence was †¦ uncertain †¦.There was some reasonable degree of prosperity in most states, and if transportation problems could be overcome †¦ the economy had possibilities for growth and development. The economy of 1800 was †¦ primarily agricultural, dependent upon the British economy for many manufactured goods, and affected negatively by the British Navigation Act† (Engerman and Gallman 127). This observation becomes important in the context of the discussion because within this scope it discusses the constraints of commencing industrial revolution and the aspiration to initiate the same in an organized way so that dependence on the British can be reduced, consequently leading to strengthening the American economy. However, till 1860, despite certain shifts from the agricultural dependency to industrialization, no radical changes were observed in the total labor force of the nation and by 1960 only one-sixth of the entire U.S labor force opted for industrialization (Engerman and Gallman 127-28). Since 1860 onwards, the situation gradually started undergoing a transformation as it was becoming evident that individualize measured output in the manufacturing and service sector is

Crime Increase Essay Example for Free

Crime Increase Essay It is true that many countries have been experiencing the growth of crime rate. In response many countries are building new prisons, but they are just increase the number of inmates instead of solving this problem. Perhaps, we need to look back at the roots of this issue and facing the possible causes. The TV and computer games are considered to be one of the reasons of crime level and violence increase. see more:essay on crimes Violent actions, murders in virtual worlds or on TV screen are changing our vision of morale. I believe, that it is unrealistic to blame only the media. It is believed that the main cause of crime activity is social inequality. A child from rich family should makes much less efforts to get education and well paid job than children from poor families, because his parents are able to pay for his education. In addition, many children from unsecured families are forced to work from the very young age to support their families. What is more, many teenagers can be addicted to drugs, what in its turn can put the end to their education and further development. Solving above-mentioned problems are not easy. We need to reduce a gap between the layers of society by providing more chances for poor people to become wealthier. But not only the government should be involved in this, business structures should also take a part, creating jobs and improving education process. In relation to the drug spreading problem, I believe the government should start from itself and fight against the drug corruption. I believe that the crime level will continue to rise unless, particularly in cities, we find and apply an effective way to solve these issues. Perhaps, we should start from involving business to education of students and building theirs careers. Business will get more qualified workers, the government will get more taxpayers and everybody win.

The Contemporary Issues In Branding Marketing Essay

The Contemporary Issues In Branding Marketing Essay INTRODUCTION The history of the brand Paul Smith is somewhat unusual and requires special attention. Indeed Paul Smith was not originally made for the world of Haute Couture Fashion there but fate led him to this path there. Originally Paul Smith wanted to be a professional cyclist but a terrible accident befell him which forced him to abandon those dreams. But he conceived a passion for fashion and sewing, so in 1970 he opened a small clothing store in Nottinghams hometown away from big name fashion based in London. He decides to take evening classes in sewing and in 1976 he introduced his menswear collection in Paris under the Paul Smith brand. In 20 years it is established as the British designers most prominent. He succeeded brilliantly blend with the contemporary and traditional British while anticipating trends beautifully. Paul Smith has the ability to anticipate, and even spark off trends not only fashion goal in the wider context of popular culture (website Paul Smith 2009). Today the brand has 12 different collections, boutiques worldwide, a turnover of  £ 171 m and sales are growing between 50-60% since 1993. (S Bruzzi and PC Gibson 2005). However this success was no accident. Before discussing the strategy of the brand Paul Smith, we are interested in what a brand means. Indeed for (American Marketing Association 1960) is a trademark a name, term, design, symbol or any other features that identifies one sellers good or service as distinct from other sellers Those gold. This means that each brand is unique and requires the consumer to bind to it. A man does not give a woman a box of branded chocolates Because she is hungry. Instead, he selects a brand that communicates something about his relationship with her. (Leslie Chernatony and Malcolm McDonald). In addition to a successful brand to penetrate the market it must develop a sound strategy A brand can not function without a strategy.(CIM) In this sense we will establish brand strategy Paul Smith and try to find ideas for future development. The Brand indentity, Brand Onion The strategy of a mark as said above prominently. Indeed the goal of strategy is to obtain a competitive advantage in the marketplace. From (Arnold, 1992) strategy for a brand is the means by which have established the brand in the consumers mind that he has the impression that the purchase gives it an advantage. In addition, a consumer generally does not retain 3 brands per category of product where the goal for Paul Smith to be part of those 3 brands in this market highly fragmented and highly competitive. The strategy chosen by Paul Smith is to position itself behind a mark of luxury. To understand the process undertaken by Paul Smith would be wise to start with the Brand Onion Analysis is a tool for studying the brand identity. This tool represents a cross section showing the different layers of positioning the brand Paul Smith. So we have a side position which represents the internal brand identity and positioning the other side shows the external image. However this model is far from complete since it does not incorporate the concepts of competition there is the concept of customer brand perception BRAND ONION PAUL SMITH Which brings us to the theory of which Kapferer celoni to know the real identity of the brand Paul Smith must answer 6 questions are What is the brands particular aim?, What makes it different?, What is the need fulfilling brand?, What is its permanent nature?, What are its value or values?, What is its field of competence? Of Legitimacy?, What are the signs Which make the brand recognizable? (The new strategic brand management, Kapferer, 2004). By answering the questions we see that Paul Smith is planning to focus on the authenticity of products with unique luxury design very British. What can be said that the brand Paul Smith is building a true identity which has not changed since its inception. For proof, all these shops are the same worldwide. Furthermore it keeps a certain closeness to the customer because he does not hesitate to get out of these offices in the shop in London to advise customers on clothing or accessories. (Paul Smith website). The graphic brand also occupies an important place in the strategy of a mark to it which allows it to recognize a particular brand to a consumer and shall convey universe. Choosing symbols requires a clear definition of what the brand means (The New Strategic Brand Management, Kapferer, 2004, p 174). To brand Paul Smith that is characterized by the features of different colors. Following this we must determine the image of Paul Smith from Riezebos (2003) networks of knowledge elements stored in long term memory What mean all information of a mark stored in the long term and it gives credibility to a brand therefore the Paul Smith brand that is equivalent to the authenticity of a traditional British style, a luxury brand, International, contemporary lines of many colors dear, close, special design, fashion and quality at last. Positioning A brand to thrive in the marketplace must know its position. How To (Keller 2003). For this we use the points of parity and points of difference more generally known as POPs (point of parity) and PODS (points-of-differences). For the POPS we look at what is similar compared to these competitors and the PODS we look at what makes the difference. According to (Keller 2003) a mark must know who are the targets, competitors and how the brand is perceived by the consumer. The Paul Smith brand is therefore in a position of luxury, as well as traditionalism contemporanee, quality, unity of design which makes a mark rich, bold and authentic because it has managed to keep its guideline for it. This allows the consumer to recognize in Paul Smith a sure bet that a true story and unparalleled expertise. Differentiation Brand usually chooses the differentiation strategy because it is a good way to outperform to their competitors. By differentiation it means superior quality, brand image or unique features. And as said Levitt (1980) there are four main phases of differentiation as following: Potential product = product with brand universe Augmented product = Products with some differentiation Expected product = Basic expectations products Generic product = store brand products In others words, when we use this model to Paul Smith, generic and expected product is a basic store brand t-shirt. Although augmented product is a high quality and special design for a t-shirt and potential product is the same one t-shirt with some brand image and universe (values, identityà ¢Ã¢â€š ¬Ã‚ ¦). That is why it appears clear that Paul Smith offers a large range of potential product. Indeed, Paul Smith is a luxurious fashion brand but their offering is quietly different to Kenzo or Hugo Boss. Behind the purchase of Paul Smith clothes customer wants to buy design, quality, and history or also brand valueà ¢Ã¢â€š ¬Ã‚ ¦ What are characteristic to Paul Smith. And this differentiation strategy is Paul Smith roots without this Paul Smith does not exist or exist as a basic fashion brand. Brand extension and architecture Brand extension is when a company chooses to diversify their range of products by appealing to different segments and a much larger audience. (Keller 2008) say using sub-brands to target new market segment within the same product category.There are two main types of diversification: related (which introduces products in the same range) and unrelated (which launches in different range). As Paul Smith is a famous fashion brand with a clear differentiation strategy, extend it would be easier by using brand notoriety through the launch of sub-brands to target new market segment within the same product category. Actually the fact to diversify its offers is a well-known practice which aims to gain market share. Therefore, people who particularly enjoy the Paul Smith colored lines and spirit they could also have the choice in a larger range of products built as following: Paul Smith Fragrance lotion Accessories Womenswear Menswear Bags, purses, wallets, luggage Spectacles and sunglasses Shoes Furniture: rugs, china Hats, scarves, gloves, socks Cufflinks Watches Books Stationary Paul smith gifts collection china Watches Jewellery Paul smith jeans Paul smith red ear PS by Paul smith Paul smith London Paul smith mainline men Paul smith swimwear Paul smith underwear Paul smith man Paul smith women Paul smith rose Paul smith sunshine Paul smith extreme Paul smith black Paul smith, mainline women Paul smith by Paul smith Paul smith swimwear Hence, between all their sub-brands and whatever the segment or also the products there is coherence. Indeed, they all own to Paul Smith brand and then respect the brand image, values, style in a whole. This extension allows Paul Smith to increase their global sells and thus gives to the brand the opportunity to gain new customer. That is why, Paul Smith brand extension means more products but also more notoriety. Question 2 The market for haute couture is to fashion is a highly competitive market that is constantly changing, leaving room only brand who knew the value and who managed to speak with her. We will try to find solutions for 5 and 10 years for the brand Paul Smith manages to differentiate itself from other brands and thus register more in his style and values that make Paul Smith is a unique brand. To establish a sound strategy and propose ideas axis to follow it must first know the fashion market, but also all the strengths, weaknesses, opportunities and threat of brand Paul Smith. We have therefore identified in the table below represents a SWOT and marketing mix with all these data. Then the fashion market is 130 billion euros in 2007 (Eurostaf, 2007), it is segmented as follows volume. 15.9% for the Ready to Wear, Glasses 7.9%, Jewelry-watch 11.8%, 10.4% Leather, Footwear 3.9%, 3.1% accessory, Art House 1 4%, 23.4% and Wellness Wines and Spirits 22.5% (Eurostaf, 2007). However we must also consider the geographical location of purchasing volume to provide new routes to follow consistent. America represents 33% of sales 29.1% Asia, Rest of World 2.4%, Europe 35.5% (Eurostaf, 2007). According to the figures and SWOT brand Paul Smith must mark covers a solid strategy and consistent differentiation in order to differentiate themselves in the short and long term. Collection (5 years) In this sense, and after the first analysis the brand Paul Smith should start in a new childrens collection, baby to broaden its range of consumer and thus differentiate themselves. However this style of collection already exists for large brand like Kenzo, Christian Lacroix and therefore it will be difficult to prevail in this new market for already occupied by a great brand. Then it would be wise to make the brand more affordable timely example by creating special collections for large chains ready-to-wear such as H M and Sonia Riquiel. The advantage is that it does not cost very expensive to design for Paul Smith, more than it helps to know the brand to a wider range of people since it affects all socioeconomic classes and therefore it allows it to include brand in the minds of people, which allows it to know more. Emergence (5 à   10 yearss) One notes from the figure that the Asian market represents 29.1% of share volume and the rest of the world represents only 2.4% so it certainly would make sense for the brand Paul Smith to extend further more in the Asian market by opening such stores in Vietnam, India, China or Russia are countries undergoing expansion and economic growth. Also Paul Smith knows well the Asian culture and the market having already great reputation in Japan. He could easily adapt it to end these new market very applicant Luxury. Fair-Trade (10 years) Ecology, organic products and fair trade are Fashionable. For Paul Smith is a chance to differentiate itself from other brands. In fact any luxury brand clothing offers no organic or fair trade. It would be very interesting to offer clothes from organic cotton and fair trade as it is more justified are brand contemporary and traditional British register that fact in the times by offering luxury clothing but environmentally conscious and men who produce these fabrics. Also this will make mention of the brand Paul Smith tends the founder of a new market niche. Communication (5 yearss) The Paul Smith brand communicates only rarely and not at all entered into a system of advertising increased as one might see in any other brand. But even if that differentiates it from other brands it might in the long term to be forgotten and so therefore get danger. To avoid this it is imperative that the brand continues to propose partnerships with various industries positioned in other markets. Furthermore it would be wise to make a Sponsorship with great charity as the fight against cancer and the fight against AIDS, which allow the brand to communicate citizen in the eyes of consumers and thus differentiate it from other brands Luxury to attract more customers. Finally, to continue this communication it is interesting that regularly offers worldwide shows presenting the new collections but also with the spirit Paul Smith with partnerships. Furthermore it could provide food for charitable continue branding citizen. Conclusion The Paul Smith brand is a brand in itself and deserves his place among the greatest of Fashion. She knew how to combine a knowledge uncommon and has kept a single guideline that has originality. Despite increased competition she knew her escape unscathed by conveying an image identical across years. Nevertheless the figures show that the market is changing and it would be wise to find a new segment to differentiate itself from other brands. In the mainstream located above it will have a strong chance to continue in the next 10 years or even become a pioneer in some field and therefore develop a model for other luxury brands.

The Relationship Between Katherine and Zebra in Anchee Mins Novel, Katherine :: Katherine

The Relationship Between Katherine and Zebra in Anchee Min's Novel, Katherine Anchee Min, a Chinese novelist, has written many books about life in China revolving around the Cultural Revolution, including her autobiography Red Azalea. In her novel Katherine (1995), readers are exposed to life after the Cultural Revolution. The story focuses on two bold characters—Katherine and Zebra. Katherine, an American schoolteacher, comes to China to teach English to the younger generation. Her western ideology—free spirit, free will, and her stylish appearance--influences her students to think differently about the ways they live. Zebra, a student, has aspiring goals to be like Katherine in every way possible. Min portrays these two characters as very close friends, lost souls with only each other to turn to and rely on. During the Cultural Revolution, Zebra was sent to work in a mine where she used dynamite. She was raped by her party boss and became pregnant. Zebra confides in Katherine that she took a drug to kill the baby and at work she felt a stream of blood run down her leg (101). Zebra has never before told anybody what has happened to her in this mine. After Katherine hears the story, Zebra cries in her arms. The only reason she tells Katherine this horrible story is because she trusts her. But before Zebra actually tells Katherine what happens she comments: â€Å"I don’t know how it happened, but all at that moment, my heart felt a sudden tenderness† (97). Katherine also confides in Zebra when telling her about her childhood. Katherine’s biological mother was mute, and it was very hard for the two to communicate. Katherine says that she struggled to have a normal childhood. â€Å"Because my biological mother was deaf and blind I thought that I might become deaf and blind at any moment† (102). Zebra is there for her and can relate, Zebra having a rough family life as well. Her mother is not blind and deaf, but the communication between the two is not there. Zebra spends little time with any of her family members, and hardly ever speaks to them. Zebra and Katherine’s lives merge because of the things they share in common—similar ages, having rough pasts, and having nobody to rely and confide in. Zebra also turns to Katherine when she has a relationship with Lion Head, a classmate of Zebra’s.

Barium :: essays research papers

Barium is a soft, heavy, silver-colored metal element. This element does not have very many uses outside of the laboratory, but it combines easily with other chemicals to form compounds used for important industrial uses. For example, Barium carbonate is used in the manufacture of ceramics and special glass, and also to purify certain chemical solutions. It is also an ingredient in clay slurries, also known as water muds, used in drilling oil wells. Barium titanate is used in sonar detectors and other electrical equipment. At low doses, barium acts as a muscle stimulant and at higher doses affects the nervous system eventually leading to paralysis. Acute and subchronic oral doses of barium cause vomiting and diarrhea, followed by decreased heart rate and elevated blood pressure. Higher doses result in cardiac irregularities, weakness, tremors, anxiety, and dyspnea. A drop in serum potassium may account for some of the symptoms. Death can occur from cardiac and respiratory failure. A cute doses around 0.8 grams can be fatal to humans. Barium nitrate makes signal flares burn with a green flame. Barium ferrite is used to make magnets. Barium sulfate is an extremely insoluble barium compound that is not poisonous. Doctors use it in X-ray examinations of a patient's digestive system. The barium sulfate absorbs X rays to show an outline of the intestines on the developed film. A barium enema is performed to examine the walls of the colon. During the procedure, a well lubricated enema tube is inserted gently into the rectum. The barium is then allowed to flow into the colon. The flow of the barium is monitored by the health care provider on an X-ray fluoroscope screen. The test is used to detect colon cancer. The barium enema may also be used to diagnose and evaluate the extent of inflammatory bowel diseases. Barium sulfate and zinc sulfide form lithopone, a white coloring matter for paint. Barium is never found in a pure state because it combines so easily with other elements. Pure barium is obtained by passing an electric current through a fused barium compound, such as barium chloride. A piece of barium metal quickly reacts with oxygen and water vapor in the air to form barium oxide. It must be stored under kerosene to keep it pure. Barium is found most often as barium sulfate in the mineral barite. The chemical symbol for barium is Ba.

Education: United States vs. Ukraine Essay

There are 1.8 million people coming to the United States every year. According to U.S. census estimates, in 2006 there were 961,113 Americans of Ukrainian descent representing 0.33% of the American population. The Ukrainian population in the United States is thus the second largest outside the former Soviet Union. One of the reasons is that the education is more progressive and flexible, which makes it easier for people to attain their educational goals. In different countries and in different cultural environments, education has different forms, methods and meanings for people. Given the opportunity to attend schools in Ukraine and in the United States, I could not help but notice the differences between the two educational systems. The U.S. educational system is more liberal, comprehensive, and specialty focused when compared to the Ukrainian system. The educational system of Ukraine is continuously changing due to the transitional period of the country from the former Soviet Union . During the Soviet period, educational organizations in Ukraine were state-supported institutions, none of which had religious affiliations. As cultural environment changes, this is no longer true for the modern Ukraine. Nowadays, all schools, from pre-school to the institutions of higher education, have Christian classes in their curricular activities. Contrary to the state-sponsored education of the Soviet era, there are both public and private educational establishments, all of which must be accredited by the Ministry of Education of Ukraine. Primary and secondary education comprise pre-school through grade 11. The components of primary level of education are pre-school programs which are attended by two-third of all Ukrainian children. Children ages 6 months to 3 years are enrolled in nursery schools. Children ages 3 to 6 years are enrolled in kindergartens. Then starts secondary education: elementary in grades 1 – 4; lower secondary in grades 5 – 9; and upper secondary in grades 10 – 11. Grades 1 through 9 are collectively called Incomplete (General) Secondary Education, and grades  10 and 11 are called Complete Secondary education. Three types of institutions also offer the upper secondary school curriculum: the general academic schools, the secondary vocational-technical schools and the specialized secondary school. Regardless of the type of upper secondary training completed, Ukrainian students have the right to continue their education at a postsecondary institution. Applications are accepted from citizens who meet the following criteria: * students have completed secondary education; * for full-time study students must be under 35 years of age and there are no age limits for part-time or evening study; * students have passed a competitive entrance examination set by each institution of higher education. There are three types of grading systems in Ukraine. Ordinarily universities used a traditional 5-point scale: â€Å"5† = â€Å"excellent†, â€Å"4† = â€Å"good†, â€Å"3† = â€Å"acceptable†, â€Å"2† = â€Å"unacceptable†. Since 2006, university students are graded on a rating scale of 0 to 100. These grades can be transformed to the 5-point scale approximately as follows: from 91 to 100 means â€Å"5†, from 71 to 90 means â€Å"4†, from 51 to 70 means â€Å"3†, from 0 to 50 means â€Å"2†. Both the rating scale and the 5-point scale are used in university registers at the present. As for secondary schools, they also used the 5-point scale until 2000. Since 2000 secondary schools use a 12-point scale, which could be transformed into the traditional 5-point scale as follows: â€Å"12† = â€Å"5+†, â€Å"11† = â€Å"5†, â€Å"10† = â€Å"5-† and so on. Education in the United States follows a pattern similar to that in the Ukrainian system. Early childhood education is followed by elementary school, middle school, high school, and then postsecondary education. Postsecondary education includes non-degree programs that lead to certificates and diplomas plus six degree levels: associate, bachelor, first professional, master, advanced intermediate, and research doctorate. The U.S. system does not offer a second or higher doctorate, but does offer postdoctorate research programs. Contrary to the Ukrainian system, in the United States people can go to college at any age and also have homeschooling programs. The most common grade scale in the United States is the letter grade: â€Å"A† through â€Å"F†, which is derived from a scale of 0–100 points. The following table shows the transformation: A| B| C| D| F| | | –| | | –| | | –| | | –| | 100-97| 96-93| 92-90| 89-87| 86-83| 82-80| 79-77| 76-73| 72-70| 69-67| 66-63| 62-60| Below 60 Percent| One of the big differences between two systems is course schedule. In Ukraine students have to follow a particular schedule made to satisfy the educational institution program, while in the United States students have flexibility in scheduling their classes. For example, if I start any level of secondary or postsecondary education in Ukraine, I will be assigned to a group of 20-30 people (called a â€Å"class†), who have the same schedule and we don’t have to register for any classes, because everything is already prepared for us. Nowadays, in US I make my own schedule that satisfies my choice of degree requirements and my work hours. Another big difference is the availability and accessibility of technology to students. In Ukraine, schools and colleges are very underfunded which results in poor or no equipment. Students in Ukraine do not have as many resources as students in the United States have, unless they come from wealth. Some people say that lack of technology lowers the quality of education. I believe the use of technology is helpful, has a significant positive effect on students and is just more fun; however it does not affect the quality of education. Taking into consideration all the similarities and differences of both educational systems, the Ukrainian system dictates to students each step of the educational process, while the US system is more flexible, provides more freedom and advanced technology. Overall, learning in the United States is a great opportunity that not everyone has. Thus, those who have it should make the most of the chance to learn.

Langston Hughes’ “Salvation” Essay

Some people may believe that ‘salvation’ comes to those who deserve it. Others may believe that salvation comes to those who seek it. Still, there are those who believe that salvation is not a ‘privilege’ but is rather a free gift for all. But for Langston Hughes, it appears that salvation for him is not what it seems to be. Apparently, Langston projects the image that a child’s innocence may be a way of looking at salvation in such a way that our basic senses and sensibilities are put back to their simplest and uncorrupted state, devoid of fear from non-conformity from dogma and filled with eagerness to experience what is real. Perhaps Langston Hughes is attempting to channel across the message that adulthood or perhaps our ‘matured’ state, so to speak, has dictated so much of what we believe in that we forget that we were once innocent beings eager to absorb what the world was willing to give us. This is the point where I would like to agree with Langston Hughes. In the many events in our lives that shape who we are and what we want—apart from the things that we want to want—our daily experiences have largely contributed to our personality and character. Sometimes an encounter with an atheist will strike your faith and religious beliefs and be put aback into a state of doubt, weighing odds at both ends and figuring out if your faith is strong enough to resist the temptation of atheism. Or perhaps an encounter with a tribesman living in a far-off, desolate forest may change the way you look at life, especially in terms of material possession. Whether or not we have already encountered these things, it can hardly be doubted that our personal experiences shares a large role in shaping our identities as individuals. As we grow, we start to acquire more of these experiences. Not surprisingly, our earlier knowledge is replaced with fresher ones, relieving ourselves of the burden of having to carry the weight of obsolete beliefs as we go on with our lives. This is the point where Langston Hughes may very well agree: we have grown to a point that we can remember all but one—our state of innocence. It does not surprise me at all to see individuals busy with the complexities of life. After all, people change and so are the things we experience. The evolution of humanity, apart from the scientific sense, has paved the way for more of these complexities. And sometimes we are prompted to lie or to deceive ourselves out of innocence in order to blend together with our environment. In order to convince other people, Hughes lied which made others reaffirm their belief in salvation. No doubt the believers would believe all the more in cases where their beliefs are reaffirmed at least by what they see. But sometimes—in fact, many times—what they see is not the one we or others see. In the end, we are confronted with the startling feeling of self-deception after convening and bending to what others believe in. We mourn over our ‘mistakes’ and hope to convince ourselves that all will be well although it simply cannot be the case after our actions have been committed. Salvation is such a broad concept that it simply cannot be confined within the closed spaces of churches and congregations alone. If, indeed, salvation is free for all then why must there be a need to encroach ourselves into religious orders? And for God or Allah’s name, where among these hundreds, if not thousands, of religious dominions are we to find salvation? Langston Hughes’ â€Å"Salvation† embodies these important points and the rest of what has been said here. Maturity betrays us in such a way that our innocence is hindered from allowing us to view the world outside the box detached from whatever it is that ties us to dogma, delusion and self-proclaimed salvation. Reference Hughes, L. (2007). Salvation. Retrieved November 7, 2007, from http://www. courses. vcu. edu/ENG200-dwc/hughes. htm

HIV & progres

Although progress has been in treating HIV infection and AIDS, the epidemic remains a critical public health issue in all communities across the country and around the world. Prevention, early detection, and ongoing treatment remain important aspects of care for people with HIV infections and AIDS.Nurses in all settings encounter people with this disease; thus, nurses need an understanding of the disorder, knowledge of the physical and psychological consequences associated with the diagnosis, and expert assessment and clinical management skills to provide optimal care for people with HIV infection and AIDS.In 1987, just 6 years after the first cases of AIDS were reported, the U.S. Food and Drug Administration (FDA) approved the first antiretroviral agent; in 1988nthe first randomized controlled trial of primary prophylaxis of Pneumocystis carinii pneumonia appeared in the literature; and in 1995 protease inhibitors joined the growing number of antiretroviral agents.Improved treatment of HIV and AIDS has resulted in increased survival times; in 1996, 1997, and 1998, age-adjusted death rates fell 29%, 48%, and 21%, respectively.This paper intent to:a)  Ã‚  Ã‚  Ã‚  Ã‚   describe the modes of transmission of HIV infection.b)  Ã‚  Ã‚  Ã‚  Ã‚   describe the pathophysiology of HIV infection.c)  Ã‚  Ã‚  Ã‚  Ã‚   explain the physiology underlying the clinical manifestations of HIV infection.d)  Ã‚  Ã‚  Ã‚   Describe the management of patients with HIV infection.e)  Ã‚  Ã‚  Ã‚  Ã‚   Discuss the interventions appropriate for patients with HIV infection and AIDS.I. IntroductionSince acquired immunodeficiency syndrome (AIDS) was first recognized more than 20 years ago, remarkable progress has been made in improving the quality and duration of life of persons with HIV infection.During the first decade, this progress was associated with recognition of opportunistic disease processes, more effective therapy for complications, and introduction of prophylaxis against c ommon opportunistic infections (OIs).The second decade has witnessed progress in developing highly active antiretroviral therapies (HAART) as well as continuing progress in treating OIs (Masur, Kaplan &Holmes, 1999).Since the HIV serologic test (enzyme immunoassay [EIA], formerly enzyme-linked immunosorbent assay [ALISHA], became available in 1984, allowing early diagnosis of the infection before onset of symptoms, HIV infection has been best managed as a chronic disease   and most appropriately managed in an outpatient care setting (Gallant, 2001).II. BackgroundA. EpidemiologyIn fall 1982, the Centers for Disease Control and Prevention (CDC) issued a case definition of AIDS after the first 100 cases were reported. Since then, the CDC has revised the case definition a number of times (1985, 1987, and 1993)> All 50 states, the District of Columbia, U.S. dependencies and possessions, and independent nations in free association with the United States report AIDS cases to the CDC usin g a uniform surveillance case definition and case report from (CDC, 2000).Starting in the late 1990s, more states started to implement HIV case reporting in response to the changing epidemic and the need for information on persons with HIV infection who have not developed AIDS.As of December 2001, there were 816,149 reported cases of HIV/AIDS and 506, 154 adults, adolescents, and children in the United States (including U.S. dependencies, possession, and associated nations) living with AIDS. Unprotected sex and sharing of injection drug use equipment are the major means of transmission of HIV.A total of 43, 158 AIDS cases were diagnosed in 2001. For men diagnosed with AIDS during 2001, 59% were in the exposure category of men who have sex with men; 24% in injection drug use; and 7% in heterosexual contact.In women diagnosed with AIDS during that same period, 44% reported injection drug use and 52% reported heterosexual contact. Comparing race/ethnicity amount the three largest group s diagnosed in 2001, 20,752 were black, not Hispanics (CDC, 2002).The number of people living with AIDS is not evenly distributed throughout the United States. States with the largest number of reported AIDS cases during 2001 were New York (7,476), Florida (5,138), California (4,315), Texas (2,892), and Maryland (1,860) (CDC, 2002).AIDS has reached epidemic proportions in some other parts of the world. According to the Joint United Nations Program on HIV/AIDS, more than 18.3 million people worldwide have died of AIDS and 34.3 million people are infected with HIV, with 5.4 million people newly infected with HIV in 1999 alone (Letvin, Bloom & Hoffman, 2001).   UNAIDS (2001) reports that since the epidemic began, more than 60 million people have been infected with the virus, making it the most devastating disease ever.The earliest confirmed case of HIV infection was found in blood drawn from an African man in 1959 (Stephenson, 2003).Although factors associated with the spread of HIV in Africa in the 1960s; however, social changes such as easier access to transportation, increasing population density, and more frequent sexual contacts may have been more important (Stephenson 2003).

Buffer System

Buffer systems * prevent major changes in pH of body fluids by removing or releasing H+ * act quickly to prevent excessive changes in H+ concentration. Body’s major extracellular buffer system is â€Å"bicarbonate-carbonic acid buffer system†. There are 20 parts of (HCO3) to one part of (H2CO3). —- [20:1]. When the ratio is no longer maintained, it will result to acid-base imbalance. Carbon dioxide is a potential acid; when dissolved in water, it becomes carbonic acid. Lungs under the control of medulla control the CO2, and thus the carbonic content of ECF.They do so by adjusting ventilation in response to the amount of CO2 in the blood. A rise in PaCO2 is powerful response to stimulant. Respiratory Compensation * is a mechanism by which plasma pH can be altered by varying the  respiratory rate. * breathing  is altered to modify the amount of CO2  in circulation. Kidneys regulate bicarbonate level in the ECF; they can regenerate bicarbonate ions as well as reabsorb them from renal tubules. Renal compensation for imbalances is relatively slow (a matter of hours or days). The kidneys have two important roles in the maintaining of the acid-base balance: 1. to reabsorb bicarbonate 2. to excrete hydrogen ions into urine. Bicarbonate Buffer System * 2 components (H2CO3) carbonic acid, a weak acid and (NaHCO3) a weak base. * 1. If a potential pH change is created by a strong acid, the ff. takes place: HCL + NaHCO3 NaCl + H2CO3 (strong acid) (weak acid) 2. If a potential pH changes is created by strong base, the ff. reaction takes place: NaOH + H2CO3 H2O + NaHCO3 (strong base) (weak base)

Comparison: Supervision and Leadership

Compare and contrast supervision and leadership. How are they alike and/or different? Give examples that will help clarify the distinction. Leadership is the process of enlisting and guiding the talents and energies of teachers, pupils, and parents toward achieving common educational aims. A leader is someone who others consistently want to follow for new trends and ideas. A leader has followers that believe in the leader's overall vision and idea of a place. A leader manages a group and helps inspire them using their own strengths.The leader is responsible for the placing together the right people for the right Jobs. A person who oversees workers or the work done by others can be considered a supervisor. Supervisors are charged with managing others' performance, including conducting performance evaluations. A supervisor is a step above the lead position in an entity. â€Å"Under the law, a supervisor is any person with authority over you, in other words, any person who can direct y ou (the worker) as to when and how to do a task' (Ministry of Labor, 6).Sometimes the supervisor is the same person you call the boss. Their position is behind the scenes and they basically hold others responsible for the plans being implemented and developed. Ministry of Labor. (06, 2014 28). Employers and supervisors. Retrieved from http://www. Workstation's. Gob. On. Ca/scripts/ &mcategory=health Else- You mention the concept of supervisors being the observers and monitors-I think this is a very good explanation of the roles that they play In the education system.Because supervisors are not exactly hands-on, they do a lot of their observations with check lists and rubrics. They are responsible for ensuring that curriculum Is being taught effectively and the monies and the budget for a school are allocated properly. A leader, however Is a person (or group of people) manages others with guidance to make them better at the Job they are Implementing. A leader has followers that belie ve In their vision. I agree with your statement about leaders being the ones who make their strengths known while helping other Identify theirs!

Select 2 examples of architecture that best reflect the architectural Essay

Select 2 examples of architecture that best reflect the architectural styles. It is preferable that you choose one western ans one non western example - Essay Example The project has been carried out in a total built up area of more than 330,000 square meters (Doha City, 2013). The facility encompasses a number of goals that include world-class leisure destination, exciting retail and entertainment experience, and international standard services. The mall provides a wide range of services to visitors ranging from basic shopping grounds to high-class entertainment joints. The shopping mall appreciates the need for spatial flexibility incorporating a number of features to allow its maximum usage. This has called for the development of a clear-span space border structures that mainly encompass the entertainment and cinema areas. The fllor structure is as shown below. The mall has been constructed in such a way to allow easy direction strategies. The built-up area involves five levels of facilities that may be accessed from the car park spaces on the basement and roof-top floors. Adequate space has also been allowed for shoppers to access the different businesses within the complex. The retail mall offers a wide range of services from its structural and enhanced stores. This has required a wide range of architectural structures to allow accessibility as well as lighting standards. The construction design serves to satisfy the urban morphology. The design superimposes a defined orthogonal street framework that takes an informal lattice (Doha City, 2013). This accommodates today’s vehicular movement, allowing well-structured walkways that provide intricate spaces that are in line with both Muslim and Islamic vernacular (Doha City, 2013). In addition, the design incorporates an integrated transport and microclimatic strategy. The strategic design enables the mall to capture the sea breeze while reducing ambient temperatures through shading the neighboring streets. The shopping mall occupies a floor of 145,000 square meters and acts as one of the largest shopping malls in Phillipines and within the

Marketing Planning as an Essential Foundation for Marketing Success Essay

Marketing Planning as an Essential Foundation for Marketing Success - Essay Example As the report declares prior to formulating an effective marketing program, it is incumbent upon management to consider the company’s current position within the market, the competitive landscape it faces, the unique aspects of the organization and its product, as well as how to position the organization for future profitability; all of which are a natural part of marketing planning. At its simplest expression, marketing planning is focused on two major sequential components, â€Å"establishing the corporate planning perspective and...developing marketing programs†. This paper stresses that effective marketing cannot be implemented as a series of random events; it should be viewed as a sequence that takes in the corporate condition and then tailors a marketing program to maximize opportunities. There are three vital aspects to this process that provide foundational support for success. The first is that marketing planning is, itself, a linear sequence. The value of such a scheme is that execution follows the form. In sequential management processes, it is relatively easy to identify where you are, and deduce where you should go. Marketing planning is more than just a linear process that defines a sequence of events. It is also a mechanism by which leadership is compelled to analyze its current market environment and proactively engage in sound business practices. ... At its simplest expression, marketing planning is focused on two major sequential components, "establishing the corporate planning perspective and...developing marketing programs" (Lazer 1971: 87). Effective marketing cannot be implemented as a series of random events; it should be viewed as a sequence that takes in the corporate condition and then tailors a marketing program to maximize opportunities. There are three vital aspects to this process that provide foundational support for success. The first is that marketing planning is, itself, a linear sequence. The value of such a scheme is that execution follows the form. In sequential management processes, it is relatively easy to identify where you are, and deduce where you should go. For the purposes of marketing planning, the fact that the first step in the sequence-and the second vital aspect of the process-is a corporate planning perspective that allows management the opportunity to analyze the organization's position and evalu ate its strengths, weaknesses, opportunities, and threats. This "first stop" on the map creates the necessary understanding to take the next step in the sequence, which is the third vital aspect of the linear process, and actually formulate a marketing program that meets the needs of customers, aligns with corporate philosophy, and stands a good chance at defeating competitive pressure. These goals would never be achieved, however, if a sequential process were not in place. Marketing planning is more than just a linear process that defines a sequence of events. It is also a mechanism by which leadership is compelled to analyze its current market environment and proactively engage in sound business practices. Marketing Planning Facilitates Good

Case Study Example | Topics and Well Written Essays - 1500 words - 6

Case Study Example elementary school, I have analyzed that it is essential to develop innovative facilities for the students to enhance the portfolio and demand in the market among others. Along with this, it might be also worth trying to introduce varied types of extra-curricular activities such as lab and library facilities, an Accelerated Reader Program to develop the joy of reading among students and character education classroom programs to enhance the inner skills and talents of the students. Only then, the dominance of the school may be maintained in such a competitive market scenario as compared to others. Along with this, the profit margin and sales might be enhanced resulting in amplification of the brand equity in the market. Side by side, the market value and reputation of the organization might also be enhanced among other rivals in the market (Sadler, 2003). Only then the mission statement of the Maryland elementary school of becoming the top player in this sector might get fulfilled as compared to others in the market. Side by side, its range of students might also get enhanced day by day very rapidly. Trait theory: It is an approach describing the personalities of human beings. It is essential, because on the basis of his or her personality traits, I might approach the person for further discussion regarding the prospects of the goals in this competitive scenario. For example, this theory might also prove effective in understanding the personality traits of the senior managers and the administrators enrolled below me for the fulfillment of this task. Thus, it may be stated that trait theory of leadership is extremely essential for any leader or members of any organization or group. So, it is extremely essential for the leaders to attain a definite type of skills and traits to accomplish the objectives or goals (Sadler, 2003). Transformational leadership theory: This theory always tries to reject the personal interest and motivate the peers and employees to work for

Hospitality Management--Food Safety Management Essay

Hospitality Management--Food Safety Management - Essay Example With this comes a great responsibility to ensure the safety and integrity of the food supply. Little kills a tourist destination or catering business more than bad publicity. This can occur in the media, or via word of mouth. One of the primary concerns in the industry has long been outbreaks of food poisoning (Adams and Morrell 38). Catering businesses must depend not only on their own quality control standards, but also on the safe supply of fresh food to their business as well. It is critical that food born illnesses be eliminated from the food supply to the greatest extent possible. Much has been discussed in this area in recent years as the number of tourism based businesses continues to grow exponentially. This paper will examine a particular case of food born disease that directly affected the catering industry in Africa, and will enter into a discussion of relevant legislation and recommendations to avoid future outbreaks worldwide. Case Study and the Causative Agent Salad ha s long been a staple of the catering industry. Nearly every meal in world wide tourist circles, particularly meals that are catered, have some form of salad mix as a part of the set menu (Henderson 318). Produce, however, must be handled carefully as there are many food born diseases that can result if not properly handled (Chapman et. al. 1101). Because of the mass quantities of lettuce and other ingredients of salad that must be collected for any one event, it becomes even more critical to examine the health and safe of such food products. Since salad is not cooked, heat and extreme temperatures utilized in the cooking process do not assist in the elimination of contaminants (Amhadi and Hussain 172). One such case study was recently conducted in Nigeria to determine the prevalence of food born bacteria in ready made salad mixes typically used in the catering industry. General Details Scientists tested 150 different ready-to-eat salad samples from various sources in Calabar, South Nigeria. The samples were taken from such tourist and catering sites as fast food centers, wedding reception banquets, and birthday parties in the main part of the city. This occurred during the three-month period in order to ensure that the food and produce supplier remained relatively consistent (Udo et. al. 1). During the analysis of the samples, it was discovered that five main types of bacteria were present in the lettuce on an above average scale. â€Å"The probable human pathogens isolated were Staphylococcus aureus 35 (41.18%), Escherichia coli 21 (24.71%), Klebsiella aerogenes 11 (12.94%), Slamonella Enterica var Typhimuirum 3 (3.53%, and Bacsillus species 15 (17.65%)† (Udo et al 2). It was discovered that an astounding 40% of fast food centers, 52% of birthday parties, and 78% of wedding receptions had enough bacteria in their salad to cause food poisoning amongst the guests. Obviously this is an unacceptable number, but this case study is reflective of the overall danger of the food preparation industry if proper handling of food is not undertaken. The case study from Nigeria demonstrates that salads typically eaten in tourist venues and at catering events are often contaminated with pathogens that can cause grave illness in humans. This indicates a strong need to take care that food service personnel, particularly in the hospitality industry, use proper hygiene standards and that fruits and vegetables are disinfected and stored at the

High School Violence Essay Example | Topics and Well Written Essays - 2500 words

High School Violence - Essay Example Using the research questions and assumptions used in Chapter I, the researcher developed a research survey questionnaire that was presented in Chapter III. For Chapter V, the researcher will come up with a conclusion based on the quantitative and qualitative data analysis and the research findings presented in Chapter IV. Right after discussing the study conclusion, the student will discuss about the implications for teaching practices including some implications for future research. The research questions in the study were answered using a combination of quantitative and qualitative research questionnaires that was distributed to randomly selected participants between the age brackets of 14 – 18 years old at (name of US high school) and (name of US high school). Eventually, the research survey results was compared to the research findings that was reported by the National School Safety Center: Review of School Safety Research (2006) including the Childhood experience and the personal relationship of each individual with the parents significantly affect the behavior of each individual. Since the development of a child’s attitude starts at home, parents are considered to be responsible in the psychological, mental, and behavioral development of their children. Likewise, the school teachers also have a role to play in terms of disciplining the students whereas students in general could easily track down possible causes of school violence more than the school teachers or parents since these young individuals are more closely involved with other children who are capable of committing violent acts. Since parents, teachers, and students are among the three most important groups that actively participate in school activities, the research study concluded that it is important for these groups to be given a special role to play in the prevention of school violence. Encouraging these people to

Article Review Example | Topics and Well Written Essays - 500 words - 1

Review - Article Example However, not only were their actions racist, albeit disguised thinly, â€Å"[b]ut the new policies were also deeply embedded in widespread and widely shared assumptions† (Kessler-Harris 2010, 437) that can only be classified as sexist. Those busy in reforming the law made it clear that they were more interested in safeguarding what was, then, classic American way of life, than safeguarding the rights of all. The reforms that were proposed sought to take contributions from all working people, yet it did not give back the money as Social Security to all who had contributed. Families of men, and then too those belonging to certain occupations, were entitled to the money in case of the death of the man. However, what is interesting is that widows who remarried or who did not have young children and had not reached the age of 65 yet were excluded. Moreover, the social security of a widow â€Å"was to be reduced or eliminated if her earnings exceeded fifteen dollars a month† (Kessler-Harris 2010, 439). In order to win over the racists who were still present in Congress, the reformers also kept in hidden clauses that ensured that colored workers will not be entitled to the Social Security money. Fields of employment which were predominantly black, like agricultural workers, were excluded from the entitlement list. The reformers excluded household workers from the list of the entitled class of workers, and with 90% of the household working force being female and 45% of it being black (Kessler-Harris 2010), they not only excluded women, but caused the black women a double jeopardy of sorts, as most of the men in their family were already excluded based on the racist reforms. Of course, this clearly suggests that they thought a woman was to be subservient to a man and it was the duty of the man to provide and for a woman to take care of the home. Therefore, a widow who remarried or who had old children had someone else to look after her and so was not considered entitled.

Strengths-Based Leadership Term Paper Example | Topics and Well Written Essays - 500 words - 1

Strengths-Based Leadership - Term Paper Example Additionally, this paper explicates strategies for applying my leadership strengths in a health care organization to improve quality and safety. My top five strengths include restorative, responsibility, empathy, relator, and belief. The healthcare profession is today faced with many problems that hinder the provision of quality and safe care. In laymans terms, restorative strength is the ability to solve problems. This strength enables me to decipher challenges that affect provision of safe and quality care and therefore formulate new strategies to address them. Laureate Education (2013) asserts that health care professionals are provide care for patients from different age groups, different educational levels, and different levels of understanding. In this regard, my responsibility strength enables me to handle patients presenting with divergent needs with the highest of quality. Being responsible means that I value my responsibilities in relation to provision of quality and safe care. Empathy as a strength also helps me in provision of quality and safe care to patients. In explication, empathy is compassion or kindness. B eing kind means being sensitive of the needs of the patients and therefore, this strength helps me align care with the safety and quality needs of the patients. Being a relator denotes my ability to create and foster good and healthy relationship with my colleagues. Good relationships enhances teamwork and collaboration and as a result leads to improved job satisfaction. This also contributes to the provision of quality and safe care as all stakeholders work as a team. In relation to my strength of belief, I consider my job of more importance than the financial benefits I get from it. This means that I focus much of my attention on the welfare of the patients and in so doing, I achieve the highest possible performance in terms of provision of

The New NYSE Essay Example for Free

The New NYSE Essay The year 2006 witnessed dynamic changes in the structure of the New York Stock Exchange. For the first time in 214 years, the not-for-profit NYSE transformed itself into a for-profit, public company. This occurred following NYSE Group Inc.’s acquisition of the electronic rival, Archipelago Holdings Incl. in early 2006. It feels good, remarked John Thain, chief executive of NYSE Group and the creator of the deal to change NYSE’s status. He added: Now, of course, we have to demonstrate to our shareholders that theres real value to be had here. (Martinez, 2006) Unsurprisingly, investors expressed utter delight in the knowledge that they now would be given the chance to make great profits through NYSE. In fact, the welcome received by the new status of NYSE as a public company, saw shares of the newly public stock exchange up thirteen percent in its first trading session alone. The company began trading under the ticker symbol, NYX. Both Thain and NYSE Group Chairman Marshall Carter happened to be the first to purchase 100 shares each at $67 in ceremonial first trades. The price of shares was up $2.75 from Archipelago’s close before the status of NYSE was changed. After this, the stock continued to climb, and by midday was up $8.11. Moreover, the volume of trading at the for-profit NYSE was ten times that of Archipelago’s average daily trade (Martinez). The benefits of NYSE’s change of status are overwhelming as well as self-evident. In the fourth quarter of 2005, the largest United States equities exchange had run into a loss of $20.3 million. However, following its change of status, NYSE showed a massive profit of $45.5 million in the fourth quarter of 2006. According to The Financial Times, the new earnings of NYSE Group Inc. serve as a progress report following its transformational year during which the exchange went public through its reverse takeover of Archipelago, in the process eliminating its long-standing cap on fees, gaining United States options market share, and making its largest round of job cuts in a decade (Gangahar, 2007). In other words, the new for-profit public NYSE is expected to continue reaping the benefits of its deal with Archipelago in the times to come. The total revenue of NYSE in the fourth quarter of 2005 was $425.5 million. In the fourth quarter, 2006, the total revenue of the exchange was $658.5 million. Financial analysts expect NYSE’s earnings to go on increasing in the coming years, seeing that the year 2007 is expected to witness the finalization of the roll out of NYSE’s hybrid market, a continual of the exchange’s integration of the electronic exchange, Archipelago, plus the completion of the Euronext deal. As a matter of fact, the Euronext deal is expected to be the next big thing to change NYSE’s life as a stock exchange. Shareholders have already approved of NYSE’s deal to merge with the pan-European exchange Euronext, creating the first transatlantic equities exchange in the process. The deal costing $14.3 billion is expected to close as early as April 2007 (Gangahar, 2007). NYSE has also announced its terms for an alliance with the Tokyo Stock Exchange in order to cooperate in a variety of business areas. Recently, the NYSE was further seen purchasing a five percent stake in the National Stock Exchange of India. Next, the exchange is eying China for a new deal to meet its goal of forming a â€Å"24-hour, truly global exchange† (Gangahar, 2007). Still, analysts are eying Euronext as the next biggest hope of NYSE to make gigantic profits. The shareholders of Euronext NV, a stock exchange incorporated in the Netherlands and based in France, have also approved the acquisition of Euronext by the New York Stock Exchange. And, in fact, NYSE has also launched its first offer for Euronext shares through the new NYSE-Euronext entity. In January 2007, The Financial Times reported that NYSE has already begun to offer 0.98 of a share in the new transatlantic exchange, for each Euronext share held before this time, in addition to $27.75 in cash. Alternatively, the first transatlantic equities exchange allows Euronext shareholders to opt for 1.2633 shares in the new company for each existing share, or to take a straight cash equivalent of $123.76 per share (Flaherty, 2007; Sliva, 2007). The completion of the Euronext’s deals with NYSE depends on the latter acquiring at least fifty percent of all Euronext shares (Sliva). Seeing that only two percent of Euronext shareholders have disapproved of the idea of the creation of the world’s first transatlantic equities exchange, in all probability the deal will go through (Gangahar, 2006). Regulators in both the United States and in Europe have signed an agreement on the question of market oversight of the new transatlantic equities exchange (Flaherty). According to a news report published in The Financial Times, the new deal truly is a â€Å"clear signal that isolationism is an untenable stance amid the rapid consolidation of global stock and derivative exchanges.† The deal has additionally been described as a â€Å"slap in the face† for those who claimed aforetime that such deals are possible only between European nations, and a transatlantic merger would result in a â€Å"regulatory creep† from the United States to Europe (Gangahar, 2006). NYSE Euronext, the next big thing on NYSE’s business agenda, is expected to have a market capitalization of $27 billion. And, the combined global market capitalization of companies that are listed on NYSE Euronext, is expected to be $25,800 billion – almost four times the combined market capitalization of companies that are listed on the London Stock Exchange (Gangahar, 2006). The next big thing about to happen to NYSE is further expected to alter the dynamic of a rapidly changing industry. In the past, the NYSE and its main rival, the Nasdaq, had been losing the battle for new listings to Hong Kong and London. Besides, smaller companies, especially from Russia and China, were seen to rush to London’s Aim market, attracted by cheaper listings and easier standards (Gangahar, 2006). NYSE Euronext is expected to change these market dynamics, if for nothing else, then for the excitement it has engendered among those who trade in equities around the world. The NYSE and Euronext have both agreed to proceed as separately regulated entities. To put it another way, even if the United States regulatory regime is found to be too harsh by European companies, NYSE Euronext would present them with the option to list on Euronext alone. In so doing, the combined group is expected to benefit (Gangahar, 2006). What is more, analysts expect all investors of NYSE and Euronext to benefit through the deal (Bruno, 2006). Only time will tell the exact value of these benefits from year to year. References 1. Bruno, Joe Bel. (2006, December 15). â€Å"Individual Investors Stand to Benefit as NYSE closes in on Euronext deal.† The Financial Times. 2. Flaherty, Anne. (2007, January 26). â€Å"SEC, European Regulators Agree On Market Oversight of NYSE Euronext.† The Financial Times. 3. Gangahar, Anuj. (2006, December 23). â€Å"NYSE and Euronext Recast an International Dynamic.† The Financial Times. 4. . (2007, February 2). â€Å"Archipelago Deal Lifts NYSE Profit Stock Exchanges.† The Financial Times. 5. Martinez, Michael J. (2006, March 8). â€Å"NY SE Goes Public After Two Centuries As Not-for-profit Exchange.† The Financial Times. 6. Sliva, Jan. (2007, January 10). â€Å"NYSE Opens Offer for Euronext Shares.† The Financial Times.

Italian Neorealism And Bicycle Thieves Film Studies Essay

Italian Neorealism And Bicycle Thieves Film Studies Essay It is evident that Italian Neorealism and the life of post-war shaped DeSisas film Bicycle Thieves (1948). However, with much debate, one can argue that the sentimental nature of the film overwhelms the films potential to make a powerful political statement. With reference to important scenes from the film, Italian neorealist principles focused on; location, lighting, typage, dà ©cor, loose camera shots, eye-level angles, invincible editing and reportage, as well as and the usage of sentiment One can justifiably claim that the powerful political statement is not overwhelmed by sentiment, and in fact enhances the message the film aims to give off. The uniqueness of the Italian works, vise-a-visa other relevant cineamas, lies in their stylistic organization of elements of apparent rawness, their emotional intensity, and their focus on current political and social problems. (P. Adams Sitney, 1995) Thus, one is able to identify Italian Neorealism as the harmonizing of sentiment (emotional intensity) and awareness of political and social problems through Neorealist principles, which inevitably feeds off from an happening that affected the world, and specifically as we see in the history influence in this film; Italy. This change in society brought about characteristics and principles which became noticeable in cinema during this time period. These principles not only molded the film Bicycle Thieves, but were used to bring about a message to the audience. A message which was not overwhelmed by emotional rawness but a message of a social movement awareness reflected through cinema. Neorealism was not only what I came to see as a propaganda device, but an influential and significant movement in film history, which occurred in Italy at the ending of World War II. (John Stubbs, 2010: pg 1) Italy moved from fascism and dictatorship, whereby much was revolved around a single-party position as one can clearly see in the Holocaust, to an equal and democratic society. Here we see this so effectively reflected through Bicycle Thieves when converging neorealist principles, the idea of sentiment to enhance the political statement and the apparent rawness which adds power to the social conditions Through the overall statement to justifiably prove that sentiment was not a downfall to DeSicas focus. The filmmakers and directors clearly believed they had an ethical task to use cinema and film as a means to promote the social amendment that had just occurred post the war. Ideally, it wasnt so much about the storyline of the film and its characters, but more about making the public aware of the difficulties that working people had to face. Here we see a Marxist approach on the rebuilding of Italy whereby unlike the mythology of Classic Hollywood, no single person can change the world and the ultimate society would inevitably be a classless society, as Leo Tolstroy (1882) successfully explains; Everyone thinks of changing the world, but no one thinks of changing himself, for when everyone changes themselves, the world will change.   Neorealisms origin of strength lies in the documentary excellence which is used to portray the realism of the story as realism can only occupy in art from a dialectal position. (Andrà © Bazin, 1971) One might speculate what Bicycle Thieves would be like in colour, however the black and white aspect highlights the tone of the film being a bleak, depressing emotion contrary to the usage of colour which would highlight liveliness and energy and go against the tone of the film. Black and white not only attaches an emotion, but is a form of rebellion to genre and movements that found success in colour. Thus, clearly showing that the sentiment brings about the tone of the film which enhances the message of presenting the gloomy conditions of poverty in post-war Italy. Andre Bazin (1971: 20) describes this through referring to the term reconstituted reportage. Reconstituted reportage is seen through how the every day events are shown, and the daily happenings which would have and did happen in Italy at that period of time. This adds, as discussed above, far more truth to the film and is not the making of a documentary but rather shown and seen in a documentary-type way through with which Bazin (1971) refers to as a journalistic style. Bicycle Thieves has gives off a documentary experience to the audience which could not be removed from the script without thereby eliminating the whole social setting into which its roots are so deeply sunk (Bazin, 1971: 20). Bazin (1971) points out that realism and truth in film is a product of artifice. Truth is an important principle of neorealism, as truth brings realism; the more believable the film is to the audience, the more truthful it is thus, it is seen as realistic. We see this through DeSicas film techniques extensively set out to enhance the opportunity for the audience to live in the story. The real location shooting aids far more freedom and looseness for mise-en-scene, to such an extend that the camera-man is unsure what to look for. An example from the film can be seen when Antonio and Bruno walk away from a car in the street, meander in the streets for a bit heading in the same direction and then suddenly they both go the opposite way. As a viewer, the focus of the camera comes across somewhat as uncertain as the viewer experiences when watching a film for the first time. Here we see how such a camera technique can enhance realism and the opportunity for the audience to experience it. Another technique which is so different to Eisensteins Battleships Potempkin (1925) is that montage is avoided due to jump cutting, removing a sense of truth and realism, with noting that montage is, if anything, modifies realism. This can be seen through the truth of the characters the aesthetics of realism; lighting, location, dà ©cor, camera shots, camera angles and editing. This not only brings about authenticity but also creates a much stronger message for the audience. In Bicycle Thieves, there is a correlation between truth and sentiment, and truth and the political statement Which are justifiably both used in this film without over powering one another (balance) in order to positively enhance the films message. Inevitably, in order for a director to get an actual event (post-war) understood by his audience truth and realism is the most effective approach. Neorealism focuses on the characters and themes without much focus on the plot itself as the plot is seen to warp the truth about people if focus is too much on the execution statement and not the input which is the reasoning for the statement and the very focal point the viewers need exposure to (John Stubbs, 2010: pg 4) Thus, the film wouldve not only been monotonous if there was no sentiment (due to there not being enough material if there was no storyline about characters and a central theme), but to know and understand a situation, one must be put in a stance where one has the opportunity of learning a huge amount about the faith and frustrations of a human being. Equally, a monotonous film due to no sentiment from characters and a central theme, is inevitably a failed film. Through this, neorealists are able to portray truth to a greater extend through bringing about simplicity yet a means of understanding the real life through everyday characters and a central theme (getting t he bicycle back); a main appeal in films even today. Likewise, without sentiment, we wouldnt be exposed to a equilibrium between objective shots of each of the characters and subjective shots showing the audience the characters point-of-view in the social and political conditions they are experiencing. One can also agree that the sentiment aids the whole use of Neorealism principles. Without characters, loose shots wouldnt be blatant to the audience (also in comparison to the few novelty used close-up shots) as loose shots show freedom, which thus emphasizes truth and realism. The storyline being as simple as the search for a bicycle, doesnt take the political statement too far away from the message. Likewise, the actual characters in the film are everyday normal people. We can see this through the workman being found in the factory, the child being found wondering around the streets and the wife being found through her writing. (Andre Bazin, 1971) This is known as Typage whereby there is no star system which immediately creates a far more realistic/truth approach and feel. Similarly, the locations and dà ©cor are real and not built-up or made-up, the lighting is natural which attempts to present reality as it is, the editing is invincible which enhances truth and the camera is free which is unrestricted and brings about a far more convincing viewing. Neorealists not only conformed to such techniques for that these techniques best suited execution of maximum realism in cinema, but is a cinema movement which brought about much rebellion too. Italian Neorealism had already provided a cinematic model for rebellion, both against the conventions imposed by the political and social states ideology (Mark Mesaros, 2010) and past cinema movements such as the success seen in montage in German Expressionism. With the storyline of the characters and the truth which is by principle brought about, I fully agree that it brings sentiment to the screens. However, it puts you (the audience) in a far more heart-felt and understanding position which I believe brings about the political statement in a far more expressive way, rather than a theoretical and cold approach. And as some agree, its not even sentimental its just painful. (The Internet Movie Database, 2010: retrieved 28 April) Instead of a cold theoretical approach which would entail no sentiment, we are introduced to a family who are ordinary and by no means are glamorous heros which is commonly seen in Classical Hollywood. Quite frankly, if we werent introduced to characters and the sentiment they bring, which play a role in this film, I personally dont think much of a political statement would be made as one needs interest to grasp a statement. As we see in Classic Hollywood, the emotional character identification influences the message of the film and is a central characteristic, contrary to Italian Neorealism where characters are everyday individuals who are put in a equal light which intention, also enhances the message this movement wishes to portray. The character of Ricci is the focus of the film, however we are not interested in him but rather what will happen next in the films sequence of events. And even though characters bring about sentiment and the viewer starts becoming attached to the ro le the characters plays, in Bicycle Thieves, Bruno the son unsentimentally still criticizes and looks down on his father. Noticeably very different to what we see in Classic Hollywood. In response to the representation of the political statement made in this film, we are clearly able to see this in noticeable scenes in the film. In the first scene, the camera follows Ricci from the unemployment gathering to his wife where the housing project is in the background, which is fully exhibited to the viewer showing the bleak conditions. We see the men and woman arguing about employment and shortage of water. This emphasis on long and medium shots which appeals to the truth in the film enhances the political message due to the events getting exhibited on a whole Whereas close up would bring more sentiment. Long and medium shots show the actor loosely framed in his environment and allow the viewer opportunity to look around in that environment with the added enhancement of the shots taken at eye level. As well as minimized jumps and shifts through editing to bring more real life to the cinema audience. Thus we see here that sentiment is not overwhelming the political statement, but rather the political statement is actually taking dominance in the shots. Of course DeSica did move in for close-up shots every now and then which becomes a novelty and is in effect very strong and holds the base to string along the story of the characters and the central object, which is needed to (as mentioned earlier) keep the audience interested and not bored. The central object being the bicycle. They are everywhere and yet treasured, and the shortcoming of the Ricci familys position is enforced when Antonios bicycle is stolen. Here, the object brings sentiment to enforce the political statement, and what I find even more interesting is how the title changed from Bicycle Thief to Bicycle Thieves as ultimately it becomes a vicious cycle of survival as one has to steal their own bicycle back from the thief, therefore becoming a thief resulting in thieves. This therefore constitutes to the message of the film, for the continuous battle of the haves and have-nots. Through the character of Antonio, it is the faith that drives him and allows him follow within his quest to find his stolen bicycle. Although DeSicas bleak realism of the post-war gives purpose to the central theme of the film, it is ultimately the conflict of human-optimism which gives the film and its political statement its power and without human sentiment, one can argue that the film would not produce affective power. If we look at three scenes, we are able to see how sentiment brings power to the political statement. In one scene we see Antonio and Maria trade in their bed linen. The camera moves away from them (long shot) and we see the heaps of bed-linen behind the counter-table. This immediately becomes a somewhat gloomy reminder of the extensive nature of unemployment while recognizing its effect on the heart of families household lives. Again we see how realistic the lighting is and how the framing is loose to incorporate the environmental conditions to promote the political message. In another scene we see Ricci reporting his bicycle stolen and is directed by the policeman to the piles of alike reported cases. His account and circumstances are not singular, and we see here how it is not only this family that is going through this but also a lot of people. (Note the title: Thieves and not Thief) Thus portraying the political message that goes beyond this familys personal sentiment. Here we are also shown how humanitarianism prohibited Ricci from pressing official charges anti the thief, and the same moral fiber that became apparent after he stole the bicycle. (Paul Baxa, 2011) He did what the thief did to him. One can argue that such a film was essential in Italy as through this family we have the opportunity of being a bystander to the horrendously forceful civil war amoungst fascists and its ongoing of killing and reprisals through seeing how this effects one, and how not only effecting this family but many others. Italy in post-war was in desperate need of healing and compassion even at the cost of a perceived injustice. (Paul Baxa, 2011) Like art, theatrical drama, writing and poetry cinema had the same power to reach to the masses, into their hearts and minds, and make them aware of the political and social conditions. Healing does not come from the government and leaders of the country, but comes from within the everyday man on the streets you and me. Thus, from the Riccis, those being affected by the war and living within such conditions as well as the audience viewing this film who can in many ways relate. In another scene, arguably the most sentimental scene yet what I believe portrays the political message more powerfully than any other- we see the father and sons relationship come to a mend. It is understood with looking into the Italian family lifestyle, that the father and sons relationship is by far the strongest and most special. Little Brunos appearance when taking his fathers hand in the last scene is merely a realistic point of life and is a means of facing life with your father an important part in Italian culture. With Bruno being the witness of the tragedy and finally coming to realize his father is not a hero after all (contrary to Classic Hollywood), much like the audience being a witness too, this scene gives off a sense of aggravation, mortification, paradox and most of all acceptance to survival. These sentimental feelings therefore expresses the political statement as this ending of when the father and son take hands, expresses manhood and the hardship of survival one needs to go through with still looking for a sense of acceptance. Bazin (1971) explains this father/son scene as reaching puberty. Up to that moment the man has been like a god to his son and their relations came under the heading of admiration. By the fathers actions of becoming a thief, the father has in doing so compromised all heroism that his son had seen in him. However, this scene is seen as acceptance not only in survival, but also acceptance of ones father and supposed role model. He will love him henceforth as a human being, shame and all. (Bazin, 1971: pg 54) This scene inevitabely becomes a deceptive one, as the truth and reality of this acceptance and now found happiness through the fathers wrong doings, depends all on the central object the bicycle. Bicycle Thieves therefore inevitably portrayed the political statement through expressing the social conditions without expressing solutions. One might argue that this is a downfall, however at this moment in time solutions were not theoretical and if healing was going to occur it was going to have to come from the people. Thus, this film is inevitably awareness that needs to be found in each individual, which will create its own solution. Much like the theme and characters inevitably creating a plot on its own in Neorealism. The neorealist approach doesnt have an inbuilt political statement solution, as the most widespread attribute of neorealism is; on location shooting and the feeling of truth. (John Stubbs, 2010) Exactly what Bicycle Thieves so effectively does. One must also remember when viewing this film in the 21st century that twenty-five percent of the Italian workforce was unemployed at the time (William Heuvel, 2008) and if you were employed, getting to work was with th e use of a bicycle. The object of the bicycle thus symbolized survival. In conclusion, one can therefore justifiably argue that the sentimental nature of Bicycle Thieves does not overwhelm the political statement but essentially enhances it. If the political statement made in the film was to feed off a means of a solution, and the solution could only be found in the common individual like the Riccis family then one needs to understand the individuals situation as well as have an opportunity to walk in their shoes. Through sentiment that is not overly used in this film, one can see the hardship for survival through the story of these characters in order to become aware, as well as stay intrigued. Without focalizing power of the central character but rather the political statement through the characters, this film uses The death of one man is a tragedy, the death of millions is a statistic. (Joseph Stalin, 1953) to its advantage by effectively showing the tragedy of individuals with indication to the masses statistic through apparent rawness and emotional intensity focused on such political and social problems. (P. Adams Sitney, 1995)