Essay about Analysis of Features Used in Advertisement

Analysis of Features Used in Advertisement Advertising has one basic aim, which is to persuade people to buy goods or services. However, tactics are employed by advertisers to convince customers that they need or want the goods or services offer. Often, advertising can create a need, for example, in the case of â€Å"must have† latest fashions or designer labels. This is done by manipulating certain features of an advert such as pictures, slogans, headlines, etc, to emphasise the things advertisers think are most likely to convince you to buy the product when you se the advert. I am going to look at some of the techniques used by advertisers to achieve their aims. According to Microsoft’s†¦show more content†¦Patent medicines were treatments for specific ailments made exclusively by a certain company, often containing a ‘special’ ingredient. For example, Fuller’s Earth Cream was a treatment for especially dry skin, containing an ingredient found in clay type soil. These firms made large profits of about 80-90% and could therefore afford to spend large sums of money on advertising. Radio and television advertising took the form to another new level and the increasing availability of the Internet is opening up more avenues for the industry. Indeed, many Internet â€Å"freebies† are funded from advertising revenues. Advertising is a crucial part of business so larger companies who can afford them employ advertising agencies. A large advertising agency nowadays consists of advertising and marketing specialists, designers, writers, artists, economists, psychologists, researchers, media analysts, product-testers, librarians and bookkeepers †¦ a reliable team! One very important factor in advertising is the â€Å"target group† – the people an advertisement is aimed at. For example, is the product targeted especially to women, as in the case of a perfume, or does it appeal to a certain age group? 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Everyday advertisers will make contemplative decisions on what visuals, texts and sounds best represent a product. Most advertisements are designed to reach a specific audience- defined by age, gender, class, interests and other factors. ByRead MoreMarketing Strategy of Micromax1658 Words   |  7 PagesMARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 1 2. Key features and product pricing amp; situation analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 2 3. Environmental analysis consumer behavior in Indian market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 4. Porter`s 5 force model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pg 4 5. Integrated Marketing Communication tools†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5-6 6. Identified problems and alternative solutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 7 7. Conclusions and findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ PgRead MoreIs Nike A Liar Like Tiger?1732 Words   |  7 PagesIs Nike a Liar like Tiger? The Analysis of a Nike Advertisement Advertisement companies as well as businesses have come up with more enticing ways to promote their companies and products. There are many different tactics used by advertisement creators in order to lure customers into buying their merchandise. In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associatedRead MoreAnalyzing Three Groups Of Advertisements Based On The Criterions Provide By The Reading Essay1156 Words   |  5 PagesAfter reading â€Å"Which Ad Pulled Best†, I am going to analysis three groups of advertisements based on the criterions provide by the reading. The first one is Example 19, an advertisement about Timex Watch. I think the second ad did a better job than the first one. To start with, when I saw the second ad, I can easily recognize the benefit the product offers compare to the first one. In the second ad, it named out t he benefit in the upper page, which is The Timer Turn Pill Alarm Watch, More convenientRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest toRead MoreFacebook Swot Essay578 Words   |  3 PagesCreate a SWOT analysis for an organization of your choice. Discuss the implications of the SWOT on elements of the marketing mix. SWOT Analysis : Facebook Mission Statement: Give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Statistics Statistics 819 million monthly active users who used Facebook mobile products asRead MoreCase Study : A Yellow Disc Alarm Lock For Motor Bike1384 Words   |  6 Pagesfor Motor bike This is the major competitor in Australia these are the locks which have about $225 cost. These are simple disc lock with alarm. When any one try to use your bike without your permission the alarm will ring. SWOT Analysis – This analysis is all about the product and how they will help in setting business. It will show the area of improvement. Strengths It is more safe and secure than other. 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